Adria Arjona has built her beauty routine around enhancing her features rather than transforming her appearance. The actor and producer, who describes herself as a former tomboy, says she once avoided makeup but gradually learned what suited her while working in Hollywood. Her approach now is simple: less is more, and makeup should still look like her.
That philosophy accompanies her new role as L’Oréal Paris’s newest global ambassador. For Arjona, the partnership carries personal significance. Half Puerto Rican and half Guatemalan, she grew up across Latin America, where television shows and films were not always consistently available. L’Oréal Paris commercials, however, were familiar. She recalls playing them with friends and repeating the brand’s “Porque tú lo vales” slogan, making her appointment feel like a full-circle moment.
Arjona received the news while filming The Thomas Crown Affair, a romantic heist film scheduled to debut in March 2027. She shared it with seven close friends and relatives who were together in her living room, and remembers that they responded with a collective scream. Her mother was also present during the campaign shoot, adding to the emotional impact of the occasion.
Directed by Colin Cardo, the campaign is set at Paris’s Théâtre du Châtelet and introduces the Volume Liberté mascara. According to the information provided, the product is designed to deliver more than 800% additional volume in one application, with a soft, clump-free finish. Its formula is described as smudge-free and flake-resistant, while the click-to-release tube gives the packaging a more luxurious feel.
Mascara is central to Arjona’s everyday routine. She says she prefers lashes that look subtly darker and longer during the day, without appearing heavily made up, and considers the product an essential before leaving home. Her broader routine follows the same understated approach, including L’Oréal Paris Elvive mousse for naturally air-dried curls, the Worth It Intense shade of the Blurfiller Lip Liner, Lumi Glotion for radiance and Riche Satin Lipstick for special occasions.
Arjona also values products that can serve more than one purpose. In addition to defining her lips, she uses the lip liner to contour when she wants to intensify her daytime look. Her beauty routine reflects her belief that makeup should support, rather than obscure, a person’s natural appearance.
As she begins working with L’Oréal Paris, Arjona says she hopes to contribute her Latin American perspective while learning from the brand’s other ambassadors. She also points to the company’s philanthropic work supporting women, a cause that aligns with her own foundation. For the actor, becoming an ambassador is not simply a cosmetics partnership, but a meaningful connection to a brand that has been present throughout her life.
Sources: Vogue.