Burberry’s 2026 festive campaign, “Wrapped in Burberry: Celebrating 170 Years,” brings a group of actors, athletes and other guests together at Longleat House in Wiltshire, England. The campaign is part of the brand’s yearlong 170th anniversary celebrations, with Pierce Brosnan and Fiona Shaw appearing as hosts. Harmony Korine directed the film.
The storyline follows seasonal activities including golf buggy races, country walks, party games and gift exchanges. The guests include Burberry global brand ambassador Wu Lei, Dylan Brosnan, Cara Delevingne, Dwyane Wade, Gabrielle Union-Wade, Kim Min-ha, Nico Parker and Emma Thynn, Marchioness of Bath. The gathering ends with a party beneath a large disco ball, where Brosnan joins the dance floor.
Burberry chief creative officer Daniel Lee said the campaign was conceived as a celebration of the house’s 170 years, bringing together family and friends for a party and gift exchange.
The campaign showcases pieces from Burberry’s cashmere-focused festive collection, including a lightweight Kensington trenchcoat with a brushed finish and check cashmere scarves offered in more than 40 colors. It also features a new Blackwatch Check design inspired by historic tartan.
Other products highlighted include children’s mini-me gabardine trenchcoats and down-filled puffer jackets, as well as a stationery collaboration with Smythson featuring notebooks and folding chess and backgammon sets. The campaign also includes knitted check sweaters and check-woven bandanas for pets.
Sources: WWD.