John Smedley is seeking to sustain its position in luxury British knitwear by combining its long-standing heritage with innovation. The label is developing new designs while continuing to supply knitwear to other high-end brands.
The company is also investing in the latest high-tech equipment, adding modern production capabilities to its established approach. This combination of heritage, design development and technology is central to how John Smedley is navigating the luxury knitwear market.
Sources: The Business of Fashion.