Calvin Klein has unveiled Jude Bellingham as the face of its latest underwear campaign after teasing the footballer’s involvement on Instagram the previous week. The preview showed a man running his fingers from his boxers to his chest, prompting widespread reaction online.
Photographed by Oliver Hadlee Pearch on a warm day in Madrid, Bellingham poses against a white background designed to keep attention on him. In one of the campaign images, he wears Calvin Klein’s Icon Cotton Stretch Boxer Slim.
The Real Madrid and England international wears pieces from the wider Icon Cotton Stretch collection throughout the campaign, including the new Stretch Shine Trunk, featuring a glossy Infinity Bond logo waistband, as well as the Boxer Brief, Low Rise Trunk and Hip Brief.
One image shows Bellingham performing his goal celebration. The 23-year-old said he enjoyed the shoot and connected with the campaign’s idea that confidence begins with feeling comfortable in yourself.
“I really enjoyed working on this campaign,” Bellingham said in an email. “I liked the idea of ‘the icon underneath’—that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
Bellingham joins a series of footballers who have appeared in Calvin Klein underwear campaigns. Liverpool captain Virgil van Dijk and Tottenham’s Son Heung-Min featured in campaigns in 2023, while Bellingham’s Real Madrid and England teammate Trent Alexander-Arnold took part at the end of 2025.
This story originally appeared in British GQ.
Sources: GQ.