Kraft has introduced Cinnamon Roll Mac & Cheese, a limited-edition flavor combining its signature cheese sauce with cinnamon-inspired pastry spices. The product is available exclusively at Walmart for a limited time.
The sweet-and-savory recipe takes inspiration from cinnamon rolls and is described as creamy with a slightly tangy flavor. Kraft says its internal research found that more than 60 percent of fans are interested in trying unconventional mac and cheese flavors beyond the classic recipe.
The launch also includes Chili Crisp Mac & Cheese, which pairs the pasta with spicy heat and crunch. Unlike the cinnamon roll variety, the Chili Crisp version is available through multiple retailers.
Sources: Hypebeast.