Lucky Brand has introduced a limited-edition denim collection featuring Swarovski crystals as part of its holiday offering. The range is available exclusively online and is priced from $199 to $299.
The collection includes a 100 percent cotton denim bustier, low-rise ultra-wide-leg jeans and baggy wide-leg jeans, each detailed with white Swarovski crystals. A cropped Trucker jacket features rectangular crystal buttons. Lucky Brand said the pieces are designed to take denim from day to night.
The collaboration is featured in the brand’s holiday campaign, “Make & Share Your Luck,” alongside its partnerships with motorcycle jacket label Vanson and Los Angeles-based lifestyle brand Madhappy. The campaign focuses on how shared experiences, personal style and traditions can bring people together, while also highlighting Lucky Brand’s denim and gifting selections.
Featured products include 281 Baggy jeans, low-rise flare jeans, shawl-collar Fair Isle cardigans and sherpa-lined flight jackets. Brand ambassador Charlie Puth appears in the campaign and shares his holiday picks for himself and his family. Stylist Dara Allen, singer-songwriter Greg Banks and model-actress Rachel Roberts also feature, as do model couple Ollie and Sarah Edwards and model sisters Erin and Leah Elipulos.
“Make & Share Your Luck” will run throughout the holiday season on LuckyBrand.com, social media, e-commerce platforms, in Lucky Brand stores and at selected retailers, including Macy’s, Amazon, Dillard’s and Belk.
Sources: WWD.