Nomasei will host British sustainable label E.L.V. Denim at its second London pop-up, a temporary space at 2 Blenheim Crescent in Notting Hill that will be open from Nov. 12 to 22. E.L.V. Denim, founded by former fashion editor Anna Foster, will hold a three-day residency starting Nov. 19, including an evening styling its pieces with Nomasei footwear.
The 500-square-foot pop-up will feature Nomasei styles including its Nono loafers and relaunched Slalom lace-up winter booties, the brand’s first shoe made in Portugal. Cofounder Marine Braquet said the collaboration reflects a shared approach to products and values, as well as the opportunity to bring people together.
The event comes as the U.K. becomes a more important market for Nomasei. Sales there rose 40 percent year on year, compared with 20 percent growth for the business overall, Braquet told WWD. The company has also recently established a U.S. subsidiary. The United States remains its largest market, and Nomasei is considering a showroom there where customers could try products without the brand immediately opening a store.
Nomasei’s move toward physical retail also includes a planned presence at Le Bon Marché Rive Gauche in Paris from March to May next year. The company is targeting its first permanent store in the French capital in the second or third quarter of 2027. Braquet said sales at the Paris showroom have increased 50 percent this year, alongside stronger demand for customers to try the products in person.
The founders are pursuing their first funding round, with a revised target of 5 million euros. They have raised 500,000 euros from friends and family. Braquet said the company has been working to strengthen its fundamentals and improve margins, including appointing a business partner who owns a factory as full-time technical director. Nomasei is seeking an investor familiar with the industry as it develops its model combining handcrafted luxury products with an approach distinct from that of major luxury houses.
Sources: WWD.