LONDON — Perfect Moment has unveiled a new menswear capsule that draws on the luxury ski and lifestyle brand’s origins in technical skiwear. The collection is designed for both the slopes and life beyond them, pairing performance-led pieces with more refined alpine styling.
The range includes technical outerwear, ski trousers, quilted jackets, elevated jumpers and knitwear made with merino and alpaca blends. Functional details include bonded seams, waterproof fabrics, seam-sealed zippers, reflective side stripes and mountain-print linings.
Jane Gottschalk, Perfect Moment’s cofounder and creative director, said the brand began as a men’s extreme sports label worn by freeride champions. She described the capsule as a return to that heritage, combining technical mountain-ready garments with sharper silhouettes, classic colors and technical fabrics.
Prices for the men’s capsule range from $195 to $1,595. Perfect Moment was founded in 1984 in Chamonix and positions itself at the intersection of high-performance skiwear and fashion-led design.
Gottschalk and her husband, Max, took ownership of the brand in 2012 and introduced a stronger style focus. The company sells its products globally through its website and retailers including Mytheresa, Net-a-porter, Harrods, Selfridges, Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus. Last year, it also launched a capsule collection with H&M.
Sources: WWD.