Puma and Korean designer JiyongKim have presented the collaborative PUMA x JiyongKim Cell Geo, giving the futuristic performance silhouette a worn-in character shaped by the passage of time. The project brings together PUMA’s sportswear engineering and JiyongKim’s approach to artisanal, weather-influenced surface treatments.
Known for experimental menswear featuring solar fading, environmental stains and textures inspired by weathering, JiyongKim applies the same philosophy to the CELL Geo. The sneaker features aged fabrics, distressed details, frayed laces and specialized treatments designed to evoke the imperfections that develop naturally over time.
Despite the altered finish, the model retains its signature decoupled CELL heel unit, which provides geometric structure and cushioning. Fluid cut lines and semi-shrouded laces maintain the streamlined, futuristic shape while contrasting with the shoe’s more organic, weathered appearance.
Alongside the main release, an exclusive Black colorway will be available in limited quantities through JiyongKim’s direct retail operations. The PUMA x JiyongKim CELL Geo launches on November 7, 2026, through PUMA, PUMA flagships, selected stockists, JiyongKim’s online store and its Seoul flagship stores. A dedicated Japan release and pop-up at GR8 will follow on November 14.
Sources: Hypebeast.