Raffles Hotels & Resorts is entering global e-commerce with The Little Shop by Raffles, a platform offering fashion, accessories and home products developed in collaboration with stylist Jessica Diehl.
The collection draws on Raffles’ signature palm print and deep green color palette. It includes apparel, resortwear and activewear, alongside exclusive products created with heritage brands including Frette, Christofle, Globe-Trotter, Orlebar Brown, Vanessa Sposi, Amambaih, Z Lab, Smythson and Ginori 1735.
Key pieces include separates featuring the phrase “The Butler Did It,” cashmere marked with the Raffles crest, palm-print pajamas and hats, and caftans from the resortwear edit. Each item comes with a personal note from a Raffles Butler and is designed to extend the hotel experience beyond the guest’s stay.
Claudia Kozma Kaplan, chief brand officer of Raffles Resorts & Hotels, described the shop as a natural extension of the brand and said the pieces were conceived to keep the travel experience going after guests leave the hotel.
The name references the original Little Shop, which opened at Raffles Singapore in the 1940s. Selected products will also be available at Raffles London at The OWO, Raffles Boston and Le Royal Monceau — Raffles Paris. The London property will introduce a dedicated boutique.
Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences is part of Accor and operates a collection of properties in destinations including Singapore, Paris, London, Boston, Istanbul, Dubai, Jaipur, Phnom Penh and Bali.
The launch comes as collaborations between hospitality companies and luxury fashion, accessories and home brands become more common. Recent examples cited include partnerships involving The Hoxton, The Dominick in New York, The Beatrice in Providence and W Florence.
Sources: WWD.