Selena Gomez and Demi Lovato have reunited for a Rare Beauty campaign that draws on the YouTube videos they made together as teenagers. The “Still Making Each Other Blush” campaign promotes the Delena Soft Pinch Blush Bundle, which includes two shades of Soft Pinch Liquid Blush and the Soft Pinch Blush Brush.
In an Instagram Reel for the launch, the pair recreate the relaxed, camera-facing style of their old bedroom vlogs. The campaign presents the reunion as both a makeup promotion and a nod to their long-running friendship, which the release says dates back more than two decades.
Lovato said in a press release that being on set felt like returning to their old bedrooms to make videos and play with makeup. Gomez described the campaign as a reminder of their shared history and a way to celebrate who they are today.
The bundle launches on October 28 at rarebeauty.com for $50.
Sources: Allure.