ShopMy is bringing its influencer-curated marketplace into a physical setting with a holiday pop-up market in New York City. The event is intended to reinforce the platform’s credentials as a shopping partner for brands while building recognition for ShopMy itself.
The marketplace is part of ShopMy’s effort to connect its influencer-led shopping model with an offline retail experience. No further details about the market were provided.
Sources: The Business of Fashion.