Canadian jewelry brand Steff Eleoff is bringing its sculptural designs to New York City with its first pop-up in the city. The three-day shopping experience will take place at Shopify’s SoHo space from Friday through Sunday, offering visitors the latest chapter of the brand’s Body of Water collection alongside its signature Oura ring covers.
The event will spotlight Drip, the newest installment in Body of Water, which officially launches on Thursday. The collection is Steff Eleoff’s first full collection and is divided into three chapters: Ripple, Cascade and Drip.
Body of Water draws on Art Deco influences from the 1920s and 1930s, combining those references with designs inspired by the movement of water and the ripple effect across its surface. Rings, necklaces and earrings feature organic forms, liquid-metal styling and sculptural handcrafted finishes.
The pop-up will also feature the brand’s tech ring covers, which fit over Oura smart rings to give the wearable devices the appearance of contemporary jewelry. The designs reflect Steff Eleoff’s approach to combining personal style, nature-inspired forms and wearable technology.
Steff Eleoff’s Drip pop-up begins Friday at 11 a.m. ET and is free and open to the public, with no tickets required. It will close at 7 p.m. ET each day through Sunday.
Sources: WWD.