Stray Kids vocalist I.N is fronting Damiani's holiday campaign, titled 'Winter Whites,' with model Mariacarla Boscono. The campaign marks the third time the two have appeared together for the Italian jeweler and continues the concept of Italian timeless elegance introduced in their previous two ads and, earlier, in a campaign fronted by Jessica Chastain.
Shot by London-based German photographer Larissa Hofmann with art direction by Christopher Simmonds, the portraits place I.N and Boscono in richly decorated Italian palazzos, with frescoed walls, molding, antique furniture and flower bouquets visible in the background.
I.N wears a demure Safari top or a leather blazer with jewels from Damiani's Belle Époque and Belle Époque Reel collections, including the signature cross pendant. Boscono, in cocktail attire, wears pieces from the Margherita and Mimosa collections, among them a high jewelry set featuring a white gold necklace and earrings with diamonds, sapphires and opals.
Born in Busan, South Korea, in 2001, Yang Jeong-in, known as I.N, debuted as a vocalist with Stray Kids in 2018 with the EP 'I Am Not.' He is not Damiani's first formal male ambassador: in 2022 the jeweler named South Korean actor Son Suk-Ku an ambassador.
Damiani was founded in Valenza, Italy, in 1924 by Enrico Grassi Damiani. Its campaigns have enlisted celebrities including Chastain, Brad Pitt, Sharon Stone and Jennifer Aniston, and the brand has been praised by Aniston, Stone, Tilda Swinton, Sophia Loren, Gwyneth Paltrow and Isabella Rossellini, among others. Watches and Wonders has revealed that Damiani will join its exhibitors' lineup in 2027, signaling a further push into watchmaking.
Sources: WWD.