The Whitaker Group and New Balance have introduced two collaborative versions of the New Balance 2010 for the latest entry in the “Willful Bias” series, titled “Willful Bias For Identity.” The collection draws on personal heritage through a deconstructed design approach, following earlier themes of discovery, education and community.
Both pairs feature frayed suede panels, exposed stitching and unfinished edges. One combines cream mesh with earthy pink suede and a grey midsole; the other pairs grey mesh with purple suede and a cream midsole. Orange accents appear on the N logos of both designs.
The campaign features photography by Antiisoulcial and Nuku. Antiisoulcial’s images incorporate floral arrangements and references to Southern Black heritage, while Nuku photographs the shoes at a community restaurant counter during a shared meal.
The two colorways, identified by product codes U20104WP and U20106KH, are scheduled to release on November 5, 2026, for $155 USD each. They will be available online and in-store through The Whitaker Group, with an additional raffle hosted by A Ma Maniére.
Sources: Hypebeast.