C&A and Zalando have committed to producing their first styles with Altag, a fiber made from agricultural waste, as the first brand participants in Fashion for Good and AltMat’s Altag Fiber Club. Zalando is taking part through its private labels.
Launched in June 2025, the club brings together resources and minimum-order commitments to encourage commercial uptake. It aims to address a common challenge for alternative materials: brands need confidence in supply before placing orders, while developers need demand to support production growth.
The companies did not disclose order volumes, product launch dates or which Zalando labels will use Altag. C&A and Zalando will also provide technical requirements and input on manufacturing needs and consumer expectations to help shape the fiber for their products and supply chains.
AltMat describes Altag as a natural fiber made from agricultural residues from food, medicinal and nontextile crops. The club is intended to tackle barriers to adoption, including production scale, compatibility with processing and cost competitiveness.
Fashion for Good managing director Katrin Ley said that bringing next-generation materials to scale requires brands to commit early. AltMat founder and CEO Shikha Shah said the material must meet expectations for appearance and performance while fitting into global supply chains.
The Altag Fiber Club builds on Fashion for Good’s first Fiber Club, established with textile-to-textile recycler Circ in collaboration with Canopy in 2024. Fashion for Good is seeking additional brand participants. Zalando vice president of sustainability Pascal Brun said The Initiative would allow the company to co-develop Altag and test its adoption with customers across Europe.
Sources: WWD.