Palace has unveiled a new multi-story flagship at 8 Poland Street in London’s Soho. The 2,700-square-foot store is set to open to the public on Thursday, following the closure of the brand’s original Brewer Street shop on Sept. 21.
The store’s design draws on Palace’s history and London’s architectural heritage. References include features inspired by the nearby British Museum and stained glass in British churches, alongside archival photographs and objects from the brand’s past displayed like museum exhibits. Concrete, steel, oak paneling and parquet flooring give the space a modern feel, while white walls and P-shaped marble tiles recall the original shop.
Among the objects incorporated into the design are a triangular oak bench and stool, Victoria benches referencing Palace’s Manor Place space in South London, and a Rolls-Royce grille from the former Brewer Street store. A custom door handle shaped like an infinite loop also serves as the store’s door number.
The opening coincides with an in-store-only, 10-piece capsule collection created with British luxury brand Burberry. It includes a honey-beige Camden car coat with British countryside-inspired artwork and a cashmere Burberry check scarf bearing Palace branding. The range also features a hooded jacket, shirts, T-shirts, a cap, shorts and a skateboard in house check, as well as a polo embroidered with a Poland Street graphic.
Palace will also offer a London-exclusive collection of apparel and accessories marked with the number eight, a reference to the store’s address and a subtle nod to the brand’s triangle logo.
The London opening follows Palace’s international expansion. In 2026, the brand opened its first Hong Kong store in Causeway Bay, its first mainland China location in Shanghai’s Zhangyuan compound, and its first permanent Southeast Asian flagship in Singapore. It also opened a 1,500-square-foot flagship on the first floor of Lotte World Mall in Seoul’s Songpa District over the summer.
Sources: WWD.