BoF’s executive briefing focuses on the strategic challenges and opportunities brands face when expanding into new categories. The guide is presented as an analysis for companies assessing how to broaden their product offerings.
The briefing also includes an inside look at Zara Home, alongside a discussion of how consumers are moving away from artificial scarcity in favour of what is described as the real thing.
Another topic is the rise of aspirational baby products, with baby goods increasingly treated as status symbols. The edition brings these themes together with an overview of October’s top news and analysis.
Sources: The Business of Fashion.