Ross is adding more fashion brands and staging its first elevated fashion presentation in New York, signaling an effort to broaden its appeal beyond shoppers focused mainly on low prices.
The move comes as discount retailers compete to attract customers looking for more fashion-forward options without losing the bargain-seeking shoppers at the heart of their business. Ross has traditionally emphasized a no-frills approach and rock-bottom prices, while off-price rivals including TJ Maxx and Burlington have also built their businesses around offering more for less.
Sources: The Business of Fashion.