Asake wore two custom Levi’s outfits at his sold-out headline show at London’s The O2 Arena. The performance marked his third sold-out headline appearance at the 20,000-capacity venue, three years after his debut there.

The looks were created for the Nigerian artist’s In God We Trust World Tour, which supports his fourth studio album, M$NEY. The album, released earlier this year through his independent imprint Giran Republic, combines Afropop, amapiano and jazz, with lyrics drawing on cultural folklore, spirituality and religious symbolism. It features Tiakola, DJ Snake and Kabza de Small, and set a record for the most first-week streams in Spotify Nigeria history, according to the source.

Concepts for the outfits were developed by Kevin Mukuri and Mariam Afolabi, with styling by Niran Nair. London-based artisans AGR Knit embellished both looks with more than 140,000 rhinestones, in work that took over 200 hours.

The first outfit is made from premium Japanese white denim selected by Levi’s Lot 1 in-house ateliers. Its two pieces were cut from bespoke patterns and decorated with 100,000 hand-applied crystals. The jacket also features “GIRAN” lettering on the back and Levi’s details including the Red Tab, arcuate stitching and Two-Horse back patch.

The second look takes inspiration from Levi’s Engineered Moto Jacket from the early 2000s. Made from premium blue Kaihara denim, it has 40,000 crystals, custom “GIRAN” lettering, laurel details on the shoulders and leather piping. London-based specialists Laundre used laser technology to create an ombre finish. Underneath, Asake wore a rhinestone-covered Levi’s Batwing T-shirt with the Red Tab logo on the chest and “M$NEY” on the other side.

Speaking to Hypebeast, Asake said his style remains connected to who he is and where he comes from, even as he explores new ways to express himself. He said the collaboration was important to him because he wanted to add his perspective to Levi’s without losing the brand’s identity, and to make the result feel intentional rather than simply putting his name on it.

He also described the tour as a way to bring the experiences and energy behind M$NEY to audiences beyond the recordings. On stage, he said, he thinks about how the music makes people feel and how performers and audiences connect in the moment.

Sources: Hypebeast.