Kathy Hilton has partnered with Meridith Rojas, chief innovation officer of Axia Next, to launch Touché, a skin care-focused hand care brand aimed at visible signs of aging. The idea took shape after the pair met at a skin care event in January and discussed what they saw as a lack of innovation in the category.
The brand’s first product, Mani-Fest AM, is a peptide-infused hand tint designed to blur imperfections while offering longer-term skin care benefits. It will come in six shades and cost $34, with a built-in applicator brush and a transfer-resistant formula. An initial release is scheduled for Dec. 15 exclusively through touchehandcare.com, where customers can join a waitlist. A broader rollout is planned for early 2027.
Three more products are expected around six to eight weeks after the debut: Mani-Fest PM, a $39 retinol-based night treatment with more than 11 active ingredients; Hand Milk, a $38 ceramide serum; and Sunset, a $27 treatment with SPF 50. Rojas said the products are made in the U.S. using ingredients sourced globally.
Hilton said she has used the products for about four months and noticed a visible difference. She described the brand’s appeal as both skin care and confidence in showing one’s hands, which are often on display during everyday activities.
Rojas said Touché is intended to offer immediate cosmetic effects as well as ingredients designed to improve the appearance of hands over time. The brand is the first developed through Axia Next, the brand incubator of Axia Beauty Group, formerly VidaCorp. Axia Beauty Group’s portfolio also includes MCoBeauty, Nude by Nature, Poni and Esmi.
Sources: WWD.